Guy Kawasaki: Don't Write a Mission Statement, Write a Mantra

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(August 30, 1954) Graduated with B.A. in psychology from Stanford University in 1976. After attending Stanford, he went to law school at UC Davis, where he lasted one week before realizing that he hated law school. In 1977, he enrolled in the UCLA Anderson School of Management, from where he received his MBA. 
He is a Silicon Valley venture capitalist, bestselling author, and Apple Fellow. He was one of the Apple employees originally responsible for marketing Macintosh in 1984.
He is founding partner and currently a Managing Director of Garage Technology Ventures,  co-founder of Alltop as well as a husband, father, author, speaker, and hockey addict. He is also a well-known blogger.
"Alltop is an online magazine rack that I hope you’ll check out—you’ll probably enjoy Innovation.alltop. I’ve also written ten books. My latest is Enchantment: The Art of Changing Hearts, Minds, and Actions. You can read about my other nine books here."


Guy explains why you don´t need a mission statement. Do you know what it is? 

 Who may need to write one?

If you were to write your own mantra, what would it be like?
Have you ever hear about the Huffington Post?
The Huffington Post is an American online news aggregator and blog founded by Arianna Huffington. The site offers news, blogs, and original content and covers politics, business, entertainment, environment, technology, popular media, lifestyle, culture, comedy, healthy living, women's interests, and local news.
It was launched in 2005. On February 7, 2011, AOL acquired the mass market[8] Huffington Post for US$315 million, making Arianna Huffington editor-in-chief of The Huffington Post Media Group.[9][10] In 2012, The Huffington Post became the first commercially run United States digital media enterprise to win a Pulitzer Prize.[11]
In July 2012, The Huffington Post was ranked #1 on the 15 Most Popular Political Sites list by eBizMBA Rank.

Now read this article which appeared in the Huffington Post

5 Things About Owning a Start-Up They Don't Teach in Business School





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