The Science of Storytelling
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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. In this article he shares his own experience, the science of why storytelling is so uniquely powerful. Read the article and then post a word cloud with the words you consider best address the power of storytelling
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